What Is Small Ball and Why Should You Care If We Play It?
Submitted by S. F. Ehrlich Associates, Inc. on August 23rd, 2018
August 15, 2018
A few years ago, Carl Richards, author of “The Behavior Gap: Simple Ways to Stop Doing Dumb Things with Money,” wrote a column1 in which he advocated that financial advisors should play small ball with money they manage. It’s directly related to this issue’s Stan’s World, so we took it out of the archives, dusted it off, and will use it to explain further why our asset management process so closely resembles small ball.