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John Zeltmann CFP®, CFA

President & CEO

John Zeltmann is President and CEO of S.F. Ehrlich Associates, where he helps clients make thoughtful decisions about financial planning, investing, retirement, taxes, and the other financial questions that arise over time.

John joined S.F. Ehrlich Associates in 2016 after eight years with a large independent financial planning firm. There, he advised clients on a wide range of financial planning and investment matters and served on the firm’s investment committee.

John is a CERTIFIED FINANCIAL PLANNER® professional and holds the Chartered Financial Analyst® designation. He graduated from Cornell University’s School of Hotel Administration, where he concentrated in finance. Before entering financial planning, he worked in New York City as a financial analyst for a national real estate development company.

John has also spoken extensively about Social Security retirement planning, presenting to thousands of people throughout the tri-state area.

John believes good financial advice starts with understanding the person sitting across the table—not simply their investments. He values long-term client relationships and wants clients to feel comfortable calling whenever a financial question arises.

John lives in Cranford with his wife, Rebecca, and their three children.