June 30, 2017
Snapchat has been in the headlines recently. At first, they were the darling of the initial public offering (IPO) space, with investors clamoring for a chance to purchase the company stock. The first act of that play ended on a high note: on the day of their IPO, March 2, 2017, the stock price finished up 44%, rising from an issuing price of $17 per share to later close at $24.48. Not a bad way to send the audience off to intermission.
Then came Act 2.